The ezines that keep in mind the subscribers before publication, become more popular than the others. All the subscribers who receive the ezines are opt-in subscribers; therefore none of them are unwelcome. These ezines, published on a monthly or bi-monthly basis inform the subscribers about the requested topic of information.
Publisher?s Choice
The publisher of the ezine has complete control over what would be incorporated in the ezine from articles, reports, advertising, and charts to even personal problems. But as the publisher one should understand that the end user of your ezine is the subscriber. To retain the opt-in list of subscribers for your ezine it is important to meet the interest areas of your subscribers.
Running An Ezine
Just like a website, ezines also follow the simple rules of basic layout, idea or design to optimize the performance of the ezine. Depending on what the content of the ezine will be like, the type of content that can be incorporated needs to be decided. The layout of the ezine also needs to be constant in all the issues. This is because the subscribers will be confused with the regular change in the look and feel of the ezine.
Your ezine should be added to all the search engines and ezine directories on the Internet to get a better response rate.
Your website should have the space to advertise your ezine. This is the easy way for subscribers to avail themselves of your ezine, read the recent as well the past issues and will also figure out ways to advertise in your ezine.
Exchanging ads with other ezines which are similar to yours will also help in promoting your own ezine. Both the parties gain new subscribers in this process as the subscribers will be offered new opportunities.
Benefits Of An Ezine
There are lots of benefits attached to having an ezine. First and foremost advertising can be sold through your e-newsletter. A special section for ads created within your ezine will attract a number of subscribers. To add to it, a small or large fee taken from advertisers depending on the number of subscriptions will add to your profit.
Link your e-newsletter to an affiliate program related to a topic of your ezine. You can search for the right affiliate programs on the World Wide Web. Also with the right affiliate program a small store in your ezine selling the related product can be created.
Your ezine can help bring in more traffic to your website. Proper links in the articles/ advertisements of your ezine can lure subscribers or even visitors to your website. They are constantly updated about your website through the ezine issues and in turn bring more traffic to your site.
The most satisfying element in publishing an ezine are the emails and positive comments sent by the subscribers to the publisher. This is one of the most fulfilling elements linked with ezine publishing.
Source: http://www.eiwes.com/2013/01/how-to-run-ezine.html
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