Study finds Internet has become more of advertising utility than ...

14 Oct

A new report from Borrell Associates concludes that the Internet has become more of an advertising utility than an ad medium. Focusing on that point, the media research firm estimates local businesses are spending two and a half times more on Web marketing services than on online banners, pay-per-click keywords and video ads. The ?What SMBs Spend on Digital Marketing Services? report shows these businesses are dedicating 72% of their total online budgets to marketing services, 15.6% to online promotions, and just 12.4% to online advertising.

Read more at MediaPost.com

Author: editor Tags: advertising, Advertising Business, advertising medium, Advertising News, advertising utility, Analysis, Borrell Associates, Digital Media, internet, Media, medipost, Report, Research, What SMBs Spend on Digital Marketing Services Category: Media, Marketing and advertising News Previous post: Social TV worth $256bn by 2017 Next post: Cobone.com in $40m sale talks

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